9. Don’t cookies die? Good question.

Yes, users can delete their cookies from their hard disks, or set their browsers to refuse them, or they may even have to reformat their hard disks after a computer crash.

Still...

A “cookie-eliminated-or-disabled” visitor happens less than 5% of the time. Even so, you need a backup system. We use a sophisticated database-matching system to trace “the cookie-less.”

We find the “rightful affiliate” and re-write the cookie to that affiliate, eliminating leakage due to the... ...cookie monsters! Our database-matching system even allows us to trace 1-800, fax, and mail orders to the correct affiliate!

How does it do its job? Well, we don’t want to give away trade secrets, but here are the basics...

When we receive an order, a server-side algorithm starts a unique cascading series of identification-through-matching steps. Each step tries to identify the customer within our existing database, looking for a “unique identifier.”

First, it tries to match the customer’s cookie to those in our database. If it finds a match, it stops. If it’s your cookie, you are credited with the sale.

If it does not match the cookie, it tries to match the e-mail address (supplied at the time of the new order).
If it finds it, then we look to see which affiliate introduced us to that customer at the time of that earlier purchase.

Let’s say it was you - we re-write the cookie in your name. The algorithm goes through a series of unique identification steps like this.

In virtually all cases, one way or another, the customer will be identified as yours. The program then re-writes the cookie in your name.

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