Nothing!

Have you ever had a similar thought to that? I know I have - many times.

Or perhaps you've caught yourself thinking...

"Visitors huh! I wear myself out writing content and along they come, suck up the information like vampires and leave without spending a bean."

"Why the heck did I go and choose this niche? People interested in my topic just don't spend money! Freebie seeking tightwads the lot of 'em! I should have chosen something else, darn it"

I've had those thoughts too. How about you?

It's easy to think like that when you are not earning the affiliate commissions that you'd hoped you would earn. Or not getting the leads that you need. Not making sales. Not doing business.

You start to blame ...

...the merchant's sales copy.

...the niche that you are in.

...the time of the year.

...the economy.

...scumware.

...and even - your potential customer.

Yes, all of these things have an influence on how successful your efforts will be. Some merchants are better at converting traffic into sales than others of course. But what if a particular merchant converts 2% of the traffic that he receives into sales, and yet the traffic that you send.... remains unsold or has a much lower conversion rate?

Is that the fault of the merchant? Or the economy? Or....?

Perhaps it's a communication problem.

Could the way in which you write your web pages, your ezine, your permission email, have an influence on how many of your potential customers take the action that you want them to take? Could it influence whether they not only click through to the merchants sales page - but also whether they actually order or not?

I think we both know that it can.

You might have been reading a lot lately about the need to Pre-sell your customer before sending them to the merchants sales page. You may have read, in forums, in your favorite Internet marketing ezine, that you should not try and sell to your customer. You read that you should leave the selling to the merchant... and send the customer over in a ready to buy frame of mind. But, just how do you do that?

The answer to that had me flummoxed!

Oh I could just about see the reasoning in the principle. But nobody seemed to get across to me exactly how I was supposed to Pre-sell and not sell.

But then I got lucky. I was asked to evaluate a beta copy of a completely new book written by Ken Evoy of Site Sell.com.

This book answered my questions in a clear easy to grasp style. I now have an understanding of what I must do to Pre-sell. Do I know it all? Have I mastered Pre-selling yet? No, it will take a little time to take it all in completely and make it part of myself. And, of course, un-learn the bad habits that I've picked up. But I can tell you this...

I'm already enjoying the benefits from what I have absorbed. Ken's book is titled (unsurprisingly) Make Your Content PREsell! and is now available in its final version.

Do I recommend it? You know the answer to that :-) I very highly recommend it. Like every product from Site Sell.com Make Your Content PREsell! overdelivers in spades. But... it will not do you any good at all if you just order it, download it, read it... and don't work on putting Pre-selling to work for you. And, make no mistake, breaking all those bad habits will take a little time.

Be prepared to study it and Make Your Content PREsell! will make YOU more effective, every way, every day. :-)

Every communication that you write will be better. Not just Web pages. More than your e-zines. And beyond every personal e-mail. Everything you ever write will simply be... more effective.

Make Your Content PREsell!

Presented in Association with SiteSell and Larry Chamberlain.