Use the right words. Because words sell, not graphics.
Sure, graphics set the stage -- used sparingly and imaginatively,
they can substantially reinforce your sales message. So get the look-and-feel
right, by all means. But after that...
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It's Words That Sell
To sell more, write better. Make the most productive use of words, words that address
the needs and wants of your customers.
The right words will overcome a mediocre look-and-feel. But use the wrong words,
and even the most professional-looking site will be instantly destroyed.
Pretty serious stuff, especially when so many people think...
"I Am Not a Writer"
Neither am I. Hemingway was a writer. Tolstoy was a writer. Stephen King is a writer.
Writing is about crafting wonderful fiction, stories of power and feeling. But we're
talking here about creative writers.
You and I, on the other hand, are natural-born persuaders. Think of all the people
you persuade every day...
• your suppliers and your customers
• your co-workers and your boss (if you're the boss, your employees)
• your spouse and your children
• your friends and associates
• even your competitors!
Yes, persuasion is a bit trickier "in writing." It's less spontaneous and the "persuadee"
is not sitting in front of you. But, believe me...
You CAN Fill Your Site
with Words that Sell
And there are three ways to do it...
Do as I did. Before I launched MYSS!, I read every book I could find on the art
of writing advertisements and sales copy. I learned, slowly but surely, through
painful trial-and-error, how to adapt that knowledge to successful site-selling,
a science in its own right.
Pay a professional. Three problems...
First, a pro does not "live" the product the way you do.
Second, a good "Web-writer" is tough to find. (There are great job openings,
including at SiteSell.com, for those who know how to write copy for the Net.)
Third, the good ones are simply too expensive (the bad ones, of course, cost you
more in the long run!).
Let Joe Robson and I show you how. In the words of one delighted reader, it's...
"The Deal of the Millennium"
OK, the millennium is still young. But, at the current price of Make Your Words Sell!
(MYWS!), we must be at least...
The "Steal of the Decade."
The approach is so smoothly efficient, you'll hardly believe that you've acquired a
mission-critical skill after you reach "THE END." Once you know how, it's simply
not that hard.
