How to Turbo-Boost Your Site’s
This book is about joining the one in a hundred who know how to sell on the Net by Ken Evoy, M.D.
Joel Leonoff : Joel Leonoff also wrote the foreword of the first edition of MYSS!. His perspective for this second edition, MYSS! 2002, is invaluable. Joel is now the COO of a new company, SureFire Commerce, a transaction-processing company that already processes over $1.5 billion online. In December 2000, SureFire acquired SiteSell.com, closing the circle on a fascinating relationship between Joel and Ken that started “way back,” when Joel was a 13 year old all-star pitcher and Ken was “Coach.”
No matter what you offer on the Web, your site must SELL! Are you selling digital goods like software, video games, or info-products? Do you sell freezers to Eskimos (to store the ice you sold them), or other hard-good widgets? Got a store with dozens, hundreds, even thousands of items to sell? Think there's no way you could sell hamburgers on the Web? Why not use your site to sell visitors on registering for "digital discount coupons" for your "special of the month"?! Just print and present one to the restaurant "nearest you!" Maybe you're looking to expand regional sales into global distribution? Or do you want to generate leads for your OEM business? Are you considering adding an online profit-center to take advantage of your existing offline store's infrastructure (1-800 number, warehouse, inventory, database, etc.)? A no-brainer... if you do it right! Or... has your own profitable Web site just been a dream until now? Well, everyone's an expert on something! So...Think! Brainstorm a little. Can you offer... world-class consulting services on your special area of expertise? special travel services, like bike tours through the Andes? unique info-products, based on knowledge from your job or hobby? The principles of MYSS! 2002 are universal -- they work, no matter what.
Presented in Association with SiteSell and Ken Santo.
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