E-mail advertising is one of the most effective, but under-used, marketing resources available on the internet today.

Successful web marketers have found that a consistent, targeted e-mail advertising program is the key to growing a large and loyal customer base.

Your goal for your e-mail advertising program should be to build yourself as large a list as possible of prospects and customers interested in what you have to offer (your opt-in e-mail advertising list).

Once you have your list you will be able to sell to it again and again for many years.

Let's find out how you can capture interested prospect's names and e-mail addresses and build your list. . .

Simply Ask For It

If you already have a website you can post on your pages a form for your visitors to fill out. The form only needs to ask for your visitor's name and e-mail address.

As an incentive to fill out the form, offer them something related to your website theme -- preferably FREE. Examples include:

• a special report
• an e-book
• or better yet, a subscription to your newsletter

Target E-zines

Another method of building your opt-in e-mail advertising list that has gained wide-spread popularity recently is advertising in e-zines (electronic magazines).

Because of the relatively low cost to reach thousands of potential customers, e-zine advertising is something every web marketer should consider using to build their opt-in e-mail advertising list.

But . . . you need to keep in mind your target market. Find e-zines that are related to what you are offering. You want targeted prospects to see your message as they are likely the one's most willing to do business with you.

One of the best resources I have found for locating "just the right" e-zine is at Top Ezine Ads. Their tool will allow you to perform custom searches for e-zines and then list only the most relevant e-zines that match your criteria.

Click here to find out what Top Ezine Ads can offer you

If you can automate the process of continuously posting ads and minimizing your personal time involvement classified ads are something you should consider.

Use the 2-step method for both e-zine ads and classified ads. Instead of sending your prospects directly to your web site have your prospects contact you for more information.

Do not try to sell from your ad. You will never be able to present your offer properly in that small amount of space.

Encourage them to request more information from you first. This lets you get their contact information, which you can use to follow-up with them as needed. Most experts agree that it usually takes at least 7 follow-ups before a prospect will accept your offer.

Signature Files

E-mail signature files are a brief message added to the end of your outgoing e-mail messages.

Why are they so effective?

Because they serve a similar purpose to a P.S. in a sales letter. The reader's eye automatically goes to the end your message. That's where they find out who you are and what you're about.

And if you make your sig. file compelling enough your reader won't hesitate to click on your link.

Start attaching signature files to all of your outgoing messages. It's an easy, free way to draw targeted prospects to your opt-in e-mail advertising list.

Online Copywriting

There are thousands of web sites on the Net today and your prospect is just one click away from leaving you and visiting your competitor.

The Net is a unique media. Things move at the speed of light. There are zillions of distractions and thousands of web sites to see and topics to research.

You need to immediately catch the eye of your prospect and then stop them dead in their tracks so they read your message. If you don't they will quickly leave you for the next guy, never to return.

The key to grabbing the attention of your prospects and getting them interested in your offer is the WORDS you use to present your message.

The words you use for your web site, e-mails, e-zine and classified ads MUST be persuasive enough to get your reader to stop, examine your offer and take action.

Once you have mastered effective writing for the Net your opt-in e-mail advertising list and your business will grow much more quickly.

To help you write persuasive, attention-getting copy I highly recommend Make Your Words Sell! (MYWS!). MYWS! is the ONLY copywriting book written from the ground up, purely for the Net. It covers it all . . . persuasive copywriting for the web, online stores, e-mails, powerful response words and much more. It teaches a specific step-by-step online copywriting system that ANYONE can use to master persuasive online copywriting.

Click here NOW and see what MYWS! can do for you!