Which expert adds the most value to your online business?The infamous graphics designer, the meticulous search engine expert, The slick copywriter - Who really adds value to your online business? Want your website to be profitable? You should hire a web designer who has... 1) Build and 2) Marketed Their own profitable website. Essentially there are three website building and promotion experts... The Graphics Designer The Search Engine expert The Copywriter. The Graphic designer will add the least value to your business because... Fancy graphics (Flash, Shockwave, Java)... 1)Distract your customers. 2)Annoy your customers because the large graphics take a long time to load 3)Cost a great deal of money for a minimal increase in value It's much more profitable to hire a web designer who will use a website template and automatic logo generator to build A simple, fast loading and attractive website. It's hard to say who will add more value between... The search engine expert and the copywriter. The search engine expert will optimize your web pages to attain top ten listings in the major search engines. Two reasons why it is important to attract customers from the search engines are... 1)The search engines send you free customers. 2)These customers are highly targeted (they are looking for what you have to offer) The copywriter will write benefit laden sales copy that excites your visitor and gets the sale. Two reasons why it is important that you hire a copywriter are... 1)Powerful headlines can increase your sales by over 1000% 2)Persuasive sales copy can increase you sales by over 400% However, Hiring a search engine expert and a copywriter is very expensive (+- $ 5 000 each) and beyond most small businesses budgets. If it were possible it would make economic sense to hire someone who is a web designer, search engine expert and copywriter. Sitesell's certified webmaster directory consists of webmasters who have built and marketed their own profitable websites. The directory has strict requirements for entry...These are... >Demonstrated SBI! Proficiency - know how to use SBI! to get traffic! >strong writing skills -- must be able to communicate your client's content and message >strong HTML/graphic/execution skills -- high-quality, sharp appearance, professional look and feel >high ethical standards, and a focus on customer success >effective communication in the areas of client service. Ask them what they can do for your business by visiting The Sitesell Webmaster Directory. Click Here! If you would like to read the next article in this series called... How to verify the traffic ranking of a webmaster’s portfolio. Please... Click Here! If you would like to read the previous article in this series called... Customers or Fancy Graphics Please... Click Here! If you have any questions, please contact me. My details are listed below. Ryan Hough Web Profits (Pvt) Ltd 2 Dromore Road, Highlands, Harare, Zimbabwe E-mail - strongeNOSPAM@mweb.co.zw (Please remove the NOSPAM) Phone - 263.4.494360 © Ryan Hough. All rights reserved. 
Presented in Association with SiteSell and Ryan Hough.
|
