Preselling is all about creating and writing high quality content into your web site, Discover how you can pre-sell and develop a great e-business by giving your visitors exactly what they want: Valuable Information concerning a specific theme.

• Provide your visitor with lots of high quality content.
• Offer links to merchant partners as a way to enhance your visitor's surfing experience, and not simply to generate income.
• Be patient. Gain your visitor's trust -- don't instantly bombard her with a sales pitch upon her arrival to your site.
• GIVE, then TAKE. You want a visitor to investigate a recommendation? You'll have better luck if you provide her with something in return first -- benefits, value information... something that SHE is searching for.

All these critical steps are directed at improving the efficiency of your PREselling tactics. One, however, is particularly important.

It's the very first step -- Provide your visitor with lots of high quality CONTENT.

Content is the KEY to your affiliate business success.

Why?

First of all, it establishes your credibility with your visitors. Nothing builds trust and focuses on the KEY concept of GIVING before TAKING than *CONTENT*.

Secondly, it addresses the way the Internet is used. Most people don't go online to buy -- they go online to research.

Search Engines LOVE content. If you can't afford to buy traffic, then quality content is the best (and really the ONLY) way to get targeted visitors to your site.

For example...

Let's assume you're looking to buy a new car. You test drive a couple of suitable models at various local dealerships. Then you return home and fire up the computer. Are you planning to buy your car online?

Very doubtful.

You recognize that a car salesman's job is to sell cars and earn commissions. That means his recommendations aren't likely to be impartial. So you go online to get the real dirt on each model -- critical reviews from autojournalists, posts from disgruntled owners, anything that will give you a better look at the *BIG* picture.

That's the real value of the Net.

Let's suppose you are an affiliate of Autobytel (an online company that saves car buyers money by acting as a broker for the deal)...

http://www.autobytel.com/

Which way will you build your site to get as many ready-to-buy visitors clicking through to your partner's site?...

OPTION A) Take 5 minutes to build a low quality site, with a link titled...

"Click here to save BIG dollars on your new car!"

OR...

OPTION B) Target a specific segment of the car market (compacts, sub-compacts, domestics, imports, SUVs, performance vehicles, etc, etc.) and build an information resource center that really provides value to your visitor -- a resource base that critically analyzes selected models, documents faults and benefits, and compares costs and features across all models.

Let's take a closer look at option A. Sure it's easy, and sure it's cheap, but it won't do anything for you. Why? First, the recommendation doesn't carry any weight. Second, you haven't provided your visitor with what she was really looking for -- INFORMATION.

In other words, she's not ready to buy yet -- not from her local dealer, and not from Autobytel.com. Yes, she might follow the link to Autobytel.com, but what she finds isn't what she needs NOW.

Click -- bye bye!

OK, now let's zero in on option B. Yes, this type of site will require research, and a significant investment of your time. But it will be worth it.

What is your #1 goal?

To provide your visitor with enough information so that by the time she clicks through to your partner's site (Autobytel), she's ready to buy.

At that point, it's the merchant's job to sell their service to your referral. That's NEVER your job.

Bottom line?

Intercept your visitor as she searches for information. GIVE her that information before sending her through (TAKE) to your merchant partner's site.

GIVE, then TAKE.

The CRITICAL PREselling concept. This system, properly implemented, simply WORKS… And “Site Build It” takes you through it flawlessly, every step of the say.

Click here to discover how you can apply this big new secret of preselling through content