Learn to Write to Persuade Buyers, Step-by-Step using Examples of Ads, Product Descriptions to Getting the Order, and Emails to Generate Return Sales

You probably don't think about it, but you persuade someone to do something every day. I used to persuade my young sons to go to bed by reading a story. Often, I fell asleep before the end. When I awoke from my nap, usually they were sleeping peacefully.

MAKE YOUR WORDS SELL can teach anyone how to write to persuade. You will learn to think like your customer thinks. You will know what to write to get their attention, and trigger the response you want from them.

You will learn how to use words that will transmit the passion and excitement you have about your product to your customers. A simple system, called SWAT, helps you determine what benefits customers will get from the different features of your product. You will be able to eliminate all customer objections and hesitations, write newsletters and all the online communications you need.

The book uses easy-to-understand examples, showing what to do and what not to do. It also doesn't just teach you, then leave you to figure out how to start. The book has you begin using what you learned in your business. Before you finish the book, you write persuasive words for preselling, ads, your storefront, product descriptions, shopping cart and after-sale emails.
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Presented in Association with SiteSell and Kaye Fenley.