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Sales books: A five-minute guide to knowing the Gems from the rest.Searching for the best value-for-money (or best value-for-free) sales books can be so much like searching for risk in a bayou back-swamp, for one simple reason: You are more hit by sales pitches than anywhere else under the sun! So, if you’re going to really make the best decision you can, about getting the best sales knowledge available for your business, you’re better off judging – not on a strictly book by book basis, but based on the wider, more encompassing standards of what’s proper, what’s verifiable, and what’s not; - stuff that leave you on familiar terrain. In this article, we will get you flying, by quickly pointing out these key qualities to demand from a good sales book, that way, you will be self-empowered to know what is standard, top-of-the-line, or lacking – as you come across them. We will also attempt, at the end of this article, to save you at least four months of experimenting, by introducing a few sample manuals that we have found to satisfy these ethics, encompass the best of what you’ll find in a mixture of 100s of the best sales books ever written – for online or off, and indeed, dictate the state of the art. Surprisingly, they’re almost all free! What a good sales book should have.
• A good sales book must thrive on – and teach over-delivery, to impress customers, and should strongly de-emphasize hype. • A good sales book must care enough to appreciate the value of a lifetime customer, to you. It should teach you to make the kind of happy sales that still let you sell to the same prospect next time. No force-selling. • A good sales book must strongly abide by good legal and moral ethics: no violations of people’s privacies or unsolicited mailings, respect intellectual property, no beat-the-rules gimmickry. These things will not ensure you a long-term income source. •A good sales book must be current to the state-of-the-science, and show you every tool available, to make the most use of you time • A good sales book must be complete: it must cover fully, every topic, scenario, and answer all questions you have concerning its area of focus • A good sales book must be practice-based, with step-by-step I instructions for you to verify as you learn. • A good sales book must train you to become a higher-value person, not a cut-and-paste technician. I should help you unleash your one source of eternal initiatives – you, and leave you with the fulfillment of having a skill that can better people’s lives.
Presented in Association with SiteSell and Peter Aikude.
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