Most likely the first book of it's kind, "Make Your Site Sell",
gives very detailed information on how to maximize sales from
your website.
Ken takes a very scientific approach using conversion rates
and what he calls, "Most Wanted Response" (MWR). He explains
in detail how to design your opening page, pathway pages that
sell the visitor on your product, and your closing page where
you get the sale. He tells you to use emotion filled words to
make your visitor "feel" the benefits and to draw him/her
further into your pathway pages and lastly to your closing page.
Ken gives you a wealth of information on how to give your
visitors confidence in you and your product, how to qualify
prospects, how to develop a comprehensive list of answers to
the most frequently asked questions that you receive, how to
increase your conversion rates, and most importantly how to
make sure your prospect never gets distracted from moving
forward to your closing page where you Make the Sale.
There is almost too much information in "Make Your Site Sell".
Along with it you receive "Building Targeted Traffic" and
"It All Starts with the Product". The information in "Building
Targeted Traffic" is easily found for free in many places on
the Internet. On the other hand, "It All Starts with the
Product" gives you rare advice on how to select the best
product to sell on the Internet along with tips for deciding
the best selling price for your product.
The value of Make Your Site Sell is far above it's low selling
price. It is definitely worth the investment to increase your
own conversion rates.
Based upon the success habits of successful affiliates, here's the single most important TIP that I can give you.....
Get off to a FAST and ORGANIZED start.
This resource-"FULL" e-book met with such widespread acclaim that it far-surpassed all of expectations. Lauded by gurus and netrepreneurs alike, MYSS! quickly gained the glowing reputation as THE "bible" for selling on the Net. Today, tens of thousands of netrepreneurs worldwide have followed the three fundamental principles of MYSS!...
o Develop a GREAT product
o Write a site that SELLS with deadly effectiveness
o Attract TARGETED visitors (i.e. traffic) to the site ... and built their own profitable little empires.
Nothing on the Net rivals this volume that is dedicated to increasing a sales site's Conversion Rate.
If your reading this and you already have your own e-commerce sites (like I did), this volume will set you straight but don't worry if you are just getting started, all the better -- you'll get it right the first time.
The four volumes of MYSS! 2002 now amount to over *1500*
o Why you still need MYSS! 2002, especially today!
o Why customers don't buy even AFTER you get it right!
o How to combat fraudulent orders
o New payment options
o Building a business, NOT a back-end
o More ideas and tools to build a thriving, customer-oriented e-business that will SELL... and keep customers coming back again and again! ...
The list goes on and on. Rest assured that whatever YOU need to make your site SELL is all there. And probably even a little extra!
Bottom line? MYSS! 2002 is more than a manual. It's a TOTAL, use-as-you-need-it, powerful e-biz resource!
Volume I -- The Main Site-Selling Volume
Volume II -- The Product Volume
Volume III -- The Store-Selling Volume
Volume IV -- Traffic-Building Volume
This will be ONE OF THE MOST POWERFUL TOOLS you have for making money online.
