The Webmaster BUSINESS Masters Course will start and keep you on the right business track. Mark Frank, the author of the Masters Course, and owner of a home-based Web site design business, gives you an insider's perspective on what to do... and more importantly, what not to do on the "business side" of your new company. (After all, you already have the "creative" side under control, or else you wouldn't be promoting your services!)
The Webmaster BUSINESS Masters Course covers essential operational aspects, such as a well-developed business plan, targeted marketing, pricing of services, attracting clients, effective communication, and winning proposal/contract construction. It will provide you with the information and resources you need to bypass common mistakes, create satisfied clients, increase your productivity levels and generate recurring income... in other words, what you need to do business successfully.
Chapter 2 - The First Steps
Start off on the right track. Use the guideline provided to develop a business
plan that will keep you on the path to success.
Chapter 3 -- Web Site Marketing Secrets
The focus in this chapter is on niches. You will also discover some marketing
secrets that will change the way you look at Web sites.
Chapter 4 -- Designing for Success
Get the most of your design time and learn about some very effective tools for
creating the kind of results your clients will love.
Chapter 5 -- Attracting Clients
No clients… no business. Effective advertising is the key to pulling in contracts.
Chapter 6 -- Dealing with Clients
Your “people skills” are just as important as your design skills. Use
communication tools and techniques that will help you build a positive
relationship with clients.
Chapter 7 -- The Legal Stuff… Proposals and Contracts
A Webmaster business is built upon contracts. A good proposal can make the
difference between working and not working.