It's important which web designer you hire because, fancy graphics annoy customers and lose sales, where as

Search engine optimized web pages, easy navigation, fast loading pages and high quality information attract and retain customers which generate sales.

In fact,

It's vitally important that you hire a web designer who knows how to build a website that attracts

> Customers from the search engines

Why?

Because...

1)Customers from the search engines are free &

2)Search engine users are highly targeted

Which means you will make more sales.

And sales...

1) Keep shareholder’s happy

2) Pay higher salaries and

3) Keep your team motivated.

On the other hand,

You should NOT hire a web designer who only knows how to design fancy graphics.

It's unfortunate that most web designers spend 4 years at university learning

>technical programming languages and

>high tech graphic design programs.

Because,

Fancy graphics

Add little value to your online business.

There are 3 reasons why web designers who charge significant amounts of money to build fancy websites are...

>Wasting their client’s money.

1)Fancy graphics impede search engine spiders from finding and ranking your site.

2)Slow loading pages (due to large graphics files) annoy visitors. Surveys have revealed that the average surfer spends just 10 seconds waiting for a site to load.

3)Fancy graphics distract the visitor from buying your product or service.

Furthermore, fancy graphics take a long time to design.

Long design time costs you in terms of...

>lost sales and

>higher fees.

So,

What type of website should your web designer build to attract visitors, keep costs down and reduce design time?

A text based website consists of…

>search engine optimized text

>small graphics (<10K)

>a website template (saves time and money on design and you can tell what the end product will look like from the start)

>a simple logo created using software (why hire a graphics design expert for a logo that can be created with inexpensive software in 5 minutes?)

>links

A business orientated web designer will build you a text based website because

1)They're quick and easy to build

2)They're easy to navigate

3)They focus on delivering high quality information 4)They rank well in the search engines

5)They're affordable

6)They result in a healthy return on investment in the short term

Not convinced,

Here are some examples of text based websites...

www.yahoo.com & www.amazon.com

Yahoo is the number 1 traffic ranking website on the Net according to www.alexa.com (traffic ranking software).

Amazon is ranked 15th.

They are also two of the most profitable websites on the Net.

These websites were designed using simple principles.

Take a look at their logo – nothing fancy there.

See how fast their web pages load.

Notice how easy it is to find what you’re looking for.

My point.

Simple, easy to build websites

>cost less and

>are infinitely more profitable…

My business aim is to promote high quality web designers that focus on building a profitable website by…

>Keeping design costs to a minimum

>Attracting 50-200 customers per day from the search engines &

>Writing effectively so that customers become buyers

The sitesell certified webmasters are renowned for their traffic building capabilities.

Ask them what they can do for your business by visiting The Sitesell Webmaster Directory. Click Here!

If you would like to read the next article in this series called...

The infamous graphics designer, the meticulous search engine expert, The slick copywriter - Who really adds value to your online business?

Please... Click Here!

If you have any questions, please contact me. My details are listed below.

Ryan Hough

Web Profits (Pvt) Ltd

2 Dromore Road, Highlands, Harare, Zimbabwe

E-mail - strongeNOSPAM@mweb.co.zw (Please remove the NOSPAM)

Phone - 263.4.494360

© Ryan Hough. All rights reserved.